It takes a lot of chutzpah to set up a game publisher, whose main task will be to bring the self-developed games to the people. The risk is clear: you invest thousands of dollars in production (and that includes not only the production but also drawings, layout, and the daily lunch), and at the end you can decorate his new apartment with hundreds of colorful cardboard boxes.
Let the marketing (of small publishers like to ignore) and the product quality (to save on the small publishers like) aside for now. Other important factors for a successful launch are playability and target group policy.
playability
Large publishers have the know-how and the capacities needed to test, so that at the end of the games are actually playable. If one wants to publish games themselves, we must be absolutely certain that no serious flaws are in play. Are the rules clear? Is a fair for all parties to ensure flow of the game? If all the gaps and inconsistencies eliminated? And so on and so forth. There are
for aspiring game publisher only one option: test test test. And please do not (always) own test, and, preferably, not (only) with friends. As many unknown volunteers work miracles here.
target group for policy
Who am I doing my games? For families with children? For fantasy fans? Casual or "professional gambler"? Presentation and theme should fit the target group. But, more importantly, there should be a target group. "People who are board games like" this is not a target group.
In Brief: Case Studies in playability and target groups.
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