Or
Day 13 A book in which I can only laugh.
(you already notice the constant "day XY" in the title starts to stress me)
do not know what you mean is: where I can only laugh. "I can only laugh," yes is a formulation that implies condescension and contempt. Understanding the task now, not as a phrase, but takes it literally, it would be another book in which I come not stop laughing. A very funny ham.
I choose to do neither, or both options at once, and select 39.90 by Frédéric Beigbeder. One or the other may make the merriment of the novel in question.
What about now 39.90 of Monsieur Beigbeder? You have to know that the guy enjoys the friendship of his scandal-ridden hand Monsieur Houellebecq, who is said to have incited to the novel. Fits perfectly with the natural habits - write a Nestbeschmutzerbuch to bring your notice and get out with a big bang from the oh-so-hated advertising. Noise and scandal, wonderful. Octave Beigbeder alter ego does in 39.90 exactly this - the supposed secrets of the scene, he reveals to the unsuspecting public in an attempt to deconstruct it and even the evil people advertising the same time. The rat is leaving the ship, but rather brings it to fall, strikes me about the Intention to be.
The title must of course be so and I like it pretty well: the value of the product is defined on the sale price, sale price defines the nature of the goods. In general Octave pulls out all the stops to convince the reader of the absolute depravity of the industry and leaves no cliche. Big cars, women, the inevitable cocaine illustrate Octaves devotional hedonism, which he on the other side to escape so badly to be searched (you must know: Advertising people are looking for a few years in the job always consistently higher meaning in everything and maintain a certain melancholy) . Beigbeder describes pretty vividly, but one should keep in mind that the novel for ten years under his belt and it has not really spectacular these days goes on in advertising agencies. I am so far no known case in the creative decorated the office walls of the customers with their own body fluids or killed in a freaky mood any pensioners had. I would guess a little here Beigbeder romanticized the early nineties. As the good man has a little too deeply into the gripped Glamour box, even if it really exciting and formulated to maintain the reader understands quite well.
What 39.90 but wonderfully creates, is to explain the existence of bad publicity. The structures within the agencies and their relationships to multi-billion dollar clients, the author draws with great precision and amusing realism (which I can confirm first hand, because I have read the novel almost from professional interest and had to constantly bewildered laugh, because really that is received in the daily operations of an agency, So now, without all the blood and the coke). I doubt a little, whether a reader can have outside the industry real fun 39.90 - actually the book is only truly funny when one is reasonably familiar with the operations of an agency. Or maybe it's just so exciting for everyone else because they have a quasi-secret glimpse behind the-scenes received? I just can not judge objectively.
But ultimately, the whole book is a calculated scandal, and that's what bothers me about it: the supposed demonstration of a supposedly veracheteten industry in novel form uses exactly the promotional tools that Octave / Beigbeder so theatrical is to be pilloried. That makes me the whole project in all the formal correctness of moral credibility.
That said, I really wonder what was on 39.90 perceived as so incredibly outrageous. The coke? The hookers? The brand fetishism of the protagonists? The megalomaniac murder? Hmmmm, not really, after all, it is still fiction. Beigbeder mag (eventuell!) pure intentions have been presented, but only as another profile € Roommate cliché advertisers, who can not leave it to permanently to one's own navel circle to say on talk shows provocative things and a strange French American Psycho to stylize. Boring
0 comments:
Post a Comment